Reative menu design is an integral part of any high-end dining experience. Check out these 21 brilliantly creative examples. A menu isn’t just a list of dishes. Much like a design portfolio, it’s an important piece of marketing material.
As the saying goes, the first bite is with the eye, and therefore a menu design says a lot about a restaurant, creating an initial impression before the customer has even seen any of the food or drink on offer. Here are 21 brilliant examples of restaurants that got it right.
Foreign policy drew upon the legacy of the clifford pier as a bustling port in 1930s singapore, for a colourful branding project including this thoughtfully illustrated menu. Stylishly retro and accented with visual elements including ginger flower motifs, classic postage stamps and architectural elements, it perfectly evokes the atmosphere of pre-war singapore.
Toko, located in downtown dubai, attempts to push the boundaries of japanese cuisine with its own bold interpretations, playing the shapes and flavours of food, and its visual identity by brighthead studio aims to reflect this. Combining two strands of japanese culture – traditional painting techniques and modern subculture – brighthead created an identity and menu inspired by the technique of marbling, but using vivid colours and spot uv to bring everything to life.
Situated at the central beach in varna, bulgaria, el kapan is a lively restaurant aimed at young people and offering a fun combination of seafood and barbecue – or fish and shish, as the restaurant’s logo, designed by marka collective, attests. Marka collective came up with a comprehensive vision for the entire el kapan brand, including a gorgeous menu design marked out by fantastically bolod and colourful food photography.
It’s hard not to love the vibrant and ultra-minimalistic nature of this menu design for spanish juice chain sano, created by marina soto. Using gorgeous gradients of colour on one side of the menu, the flip side is just as appealing, featuring mono-weight illustrations and a rounded sans serif type. Just lovely.
This brilliant menu design by gamut for the cellarmaking brewing company is so clever it’s almost intoxicating. Not only does it provide you with details on what beverages are on offer, it also serves as a helpful reminder of what you’ve already sampled. And seeing as there are many to choose from, you may just need that helping hand after a few! Genius.
A team of russian based designers were responsible for the entire identity of the ragu cafe but it was the menus that really caught our attention. Using minimal, yet colour-packed photographs, customers can actually see what their food will look like before ordering it. We don’t know why more restaurants don’t do it!